An EdTech Business pitch made by Karthik Raj, a class 7 student of Amrita Vidyalayam, Puthiyakavu has been selected among the top 20 business ideas submitted by students of Atal Tinkering Laboratories from all over India. Karthik made it to the top 20 out of 9000+ contestants.
Karthik has developed a business proposal for EduEasy, a web portal aimed to impart quality education to middle and low-income childrenin Tier II, III, and IV cities of India. Nearly 50% of the children completes their schooling in their native language. The National Education Policy (NEP) has recommended a 3 language formula for school education. To cater to this requirement, Karthik designed EduEasy, an ultra-low-cost Edtech to provide quality instructional materials in English and native languages using a freemium business model. Those students who require personalized attention, EduEasy provides a multi-tiered premium subscription.
Karthik went through two rounds in the selection process. In the first round, over 9000 children from all over India took part in a 9-week long ATL Tinkerprenuer summer boot camp organized by Atal Innovation Mission (AIM), Niti Aayog. From those 9000 participants, Karthik Raj made it to the top 100.
Following this achievement, AIM nominated Karthik for an exclusive Atal Catalyst Program conducted by the Indian School of Business. The program aimed to inspire and mold the brightest and smartest young minds who conquered the battle of ‘Digital Tinkering and Business 101.’
Through the program, Karthik received an opportunity to connect with Sai Charan Tej Kommuri, an expert ISB alumni, and Gayathri Manikutty, AIM mentor. After the second round, Karthik’s business pitch was selected. The whole journey was an incredible experience for everyone involved.
