- The company consolidates its reach in South India with 178touchpoints
New Delhi: Kia India, a leading premium carmaker, today announced the addition of 7 new dealerships in Kerala. With the new dealers coming on board, the company has 30touchpoints in the state. By continuously increasing its touchpoints, the company is focusing on making its products more accessible to customers, ensuring they have hassle free experience Kia’s next-gen mobility solutions. At present, the brand has 178touchpoints in South India, comprising Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, Kerala and Pondicherry.
The Southern region is the second-largest market for the brand in terms of touchpoints, following the North. Kia strategically expanded its presence in the region placing touchpoints at key geographical locations to serve local and neighbouring areas.Looking ahead, Kia India is targeting to achieve over 700 touchpoints by the end of 2024.
Mr. Hardeep Singh Brar, Sr. Vice President and National Head Sales & Marketing, Kia India, commented, “South India is one of the most important markets for Kia and expanding the touchpoints in the region signifies our commitment to growth and innovation. In an increasingly competitive market, touchpoints expansion is not just for immediate gains; it’s about building a foundation that supports future growth while staying true to the core values that customers have come to trust”.
Kia India has 24 CPO (Certified Pre-Owned) outlets in the region, which deals in selling, exchanging, and buying of pre-owned Kia cars. Ensuring the quality control these pre-owned cars undergo a 175-point quality check before being handed over to customers.
About Kia India
In April 2017, Kia India signed a memorandum of understanding (MOU) with the State Government of Andhra Pradesh, India, to build a new manufacturing facility at Anantapur District. Kia commenced mass production in August 2019 and has an installed annual production capacity of 300,000 units. In April 2021, Kia India reimagined itself in line with its new brand identity, “Movement that Inspires” aimed at offering customers meaningful experiences backed by innovative products and services. Under the new brand identity, Kia has set out to find ways to achieve new benchmarks and inspire consumers to be more and do more. Till date, Kia India has launched five vehicles for the Indian market – the Seltos, the Carnival, the Sonet, the Carens, and the EV6. Kia India has completed almost 1.3 million vehicle dispatches from its Anantapur plant, including over 1 million domestic sales and over 2.5 lakh exports. With more than 4 lakh connected cars on Indian roads, it is among the connected Car leaders in the country. The brand has a widespread network of 588 touchpoints across 256 cities and is focused on strengthening its footprints across the country.
