Available in five variants, Britannia Toastea perfectly complement any morning beverage
In countless households, the morning ritual begins with a warm cup of tea and a moment of calm before the day’s rush. Adding a touch of delight to this routine is Britannia Toastea, the rusk that brings a perfect crunch to your first sip. With its variety of flavors, Britannia Toastea turns every morning into a celebration of taste and togetherness, making each moment special as you savor the simple joy of a well-earned crunch.
The diverse range includes the Premium Bake Rusk, a timeless favorite that captures the traditional essence of rusk with a hint of elaichi to energize you for the day ahead. The Multigrain Rusk is a good choice for those seeking a better alternative. Made with a mix of oats, atta, ragi, and sesame seeds to provide a unique experience without compromising on taste or crunch. On a cozy Sunday morning, pair your tea with the Butter Rusk, a sweet rusk with a rich, buttery aroma and flavor that delivers the perfect crunch. The Cake Rusk combines the softness of cake with the crispness of rusk, creating a distinctive and enjoyable snack experience.
However, for those who prefer a richer flavor and a more wholesome bite, the Milk Atta Rusk blends milk and whole wheat. Crafted to provide a comforting experience, this rusk is perfect for starting your day right. Its versatility and ease of pairing with tea make it a go-to option for many.
To further shine the spotlight on the Milk Atta Rusk, Britannia Toastea has launched a new campaign featuring the dynamic duo of Neena Gupta and Trisha Krishnan as charming mother-in-law and daughter-in-law. The campaign captures their morning interactions as they enjoy the crispy Milk Atta Rusk, highlighting the goodness of milk and atta. Through their engaging banter and shared enjoyment, the campaign celebrates the joy of starting the day with loved ones and demonstrates how Britannia Toastea rusks elevate those precious morning moments.
Yudhishter Shringi, Chief Business Officer Bread, Cake and Rusk, Britannia said “With Britannia Toastea, we are dedicated to continuously enhancing our product offerings to meet the evolving consumer preferences. Our Milk Atta Rusk, along with our other variants, reflects our commitment to providing products that enrich everyday moments. We aim to offer a delightful and comforting experience with every bite, maintaining the trust and loyalty of our consumers. Britannia Toastea remains an integral part of households across the country, and we take pride in being a part of their cherished morning rituals.”
As you dip a slice of Britannia Toastea into your steaming cup of tea, savor the deliciously crunchy moment that starts your day just right.
About Britannia Industries
Britannia is a 100+ year old Company and is a market leader in the Bakery category in India with an annual revenue of over Rs 165 Billion. The company’s two focus categories include – Bakery & Dairy, with trusted & iconic brands such as Good Day, Marie Gold, Milk Bikis & Nutrichoice. Britannia products are available in over 80 countries. The Company manufactures its products in nearly 100 factories, which are made available in over 27 lakh outlets to eventually reach over 180 Million households in the country. The Company’s vision is to be a responsible global, total foods company, and delight consumers with delicious, and wholesome snacks and beverages throughout the day.
